16 years experience

8 years managing teams

400+ pages written about creative process

I am a hands-on creative leader with a history of building diverse and effective teams, collaborating with business and technology partners, and establishing inclusive processes within organizations. Using curiosity, passion, humility, and an eye for detail, I strive to bring user-centered experiences that are both practical and magical to life.


Head of Experience Design

2020 – 2023

Amsterdam, Netherlands

Establishing experience design as a practice within VanMoof, growing the team from one to twelve in under two years.

Creating a design language system to align communication across multiple touchpoints – rider-facing, internal users, digital, print, and more.

Designing an org structure starting with design and later extending to other software disciplines to support communication and efficiency throughout multiple stages of scaling.

Creating best practices around collaboration processes, design delivery, and documentation.

Developing frameworks for recruiting and professional development within design and the rest of the company.

Advocating for research, testing, and experimentation to better understand our users and to meet their needs.

Freelance Consulting

Creative Strategy & Direction

2018 – 2020

Amsterdam, Netherlands

Built fast trust with partners and stakeholders by undertanding and delivering on their needs.

Worked with companies to define, document, and prototype new processes for internal disruption and innovation.

Guided startups in building teams and establishing ways of working that can both deliver on current demands and scale to future needs.

Brought a deep understanding of human behavior, technology, and design principles to strategic conversations.

Collaborated with companies to establish a vision while ensuring details are not forgotten.

The Artificial

Creative Director & Founder

2013 – 2018

Amsterdam, Netherlands

Established and maintained relationships with clients ranging from startups to Fortune 500 companies.

Built an inclusive design culture, challenging and supporting design consultants of all levels to contribute and grow.

Developed methodologies to help partners' design and development teams create better quality products and services with more efficiency.

Choreographed the user experience for connected products and services intended for both professionals and consumers.

frog design

Senior Designer

2010 – 2013

Munich, Germany

Seattle, USA

Amsterdam, Netherlands

Established rapid expertise with a diverse client base, including financial, home automation, social networking, digital entertainment, telecommunications, retail, and enterprise software.

Designed digital interfaces for mobile, tablet, desktop, television, and architectural experiences.

Effectively communicated complex systems and strategies to diverse clients and stakeholders.

Supported business development in pitching new clients.

Big Fish Games

Senior UX Designer

2009 – 2010

Seattle, USA

Designed and developed game UI elements to improve usability.

Directed user research sessions.

Brought an existing MMO, Faunasphere, to Facebook by integrating log in using Facebook Connect, incorporating Facebook Credit purchase flows, and designing a Facebook app experience.

Assisted in designing and executing a trade show booth.

Worked with marketing and community departments to ideate and design promotional material.


Senior UX Designer

2008 – 2009

Seattle, USA

Developed concepts for a web-based social-networking platform for music and media.

Coordinated with both local and overseas development teams.

Translated and extended existing device and sofware design language for web.

Developed designs for projects with musical artists and other partners.

Explored multiple design options through mockups, motion design, and prototypes.



2007 – 2008

St. Louis, USA

Participated in ideation and pitch preparations.

Presented concepts and interface design to clients.

Designed marketing campaigns and experiences at both conceptual and detail levels.

Managed traffic and resourcing.

Directed and supported production and development teams.


Southern Illinois University

Graduated 2006

Edwardsville, USA

Bachelor of Fine Arts (summa cum laude)

Painting Major, English Minor