A photo of Shannon E. Thomas

Shannon E. Thomas is a creative thinker and maker, living in Amsterdam. She's the Head of Experience Design at VanMoof and author of The Practical Guide to Experience Design. Back in the day, she founded The Artificial, an agency specializing in connected products and experiences.

I am a hands-on creative leader with a history of building diverse and effective teams, collaborating with business and technology partners, and establishing inclusive processes within organizations. Using curiosity, passion, humility, and an eye for detail, I strive to bring user-centered experiences that are both consistent and delightful to life.


After years of designing, learning, and redesigning, we've finally revealed the next generation of e-bikes from VanMoof.

I spoke at Shift Mobility about how Design is Shaping the Future of Mobility and on the importance of creating a diverse and inclusive team in Elle is Driving a New Perspective.

The Practical Guide to Experience Design is now available! Get your copy from Amazon or from somewhere else.

I painted one hundred masks and threw them to lucky first weekenders at the 2020 Krewe of Freret parade in New Orleans. Catch them all on Insta.

You may have missed the one-night only show of Future Perfect at Scrapyard, but you can still see the pictures.

Pages from The Practical Guide to Experience Design

The Practical Guide to Experience Design

After five years of running a boutique UX consultancy, I gathered our many learnings into a practical guidebook of processes, complete with high-fidelity examples.

❯ Buy The Practical Guide to Experience Design from Amazon | elsewhere

❯ Learn more

Future Perfect

In the past we had gods; now we have technology. Future Perfect combines renaissance stories and compositions with contemporary themes and technology.

❯ See the Series

❯ See the event photos

Mask painted to look like a brain

Signature Masks for Krewe of Freret

On the first weekend of Mardi Gras, The Krewe of Freret rides handing out hand-decorated masks as their signature throw. I hand-painted 100 of these lovelies to throw from the king float.

❯ See the Series

❯ Follow the Krewe on Instagram

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