A photo of Shannon E. Thomas

Hi there. I'm Shannon.

I'm a creative thinker and maker, living in Amsterdam. By day, I'm Head of Experience Design at VanMoof. By night, you'll find me in the studio, either painting or making faces out of clay. Oh yeah, I also wrote The Practical Guide to Experience Design.

Here are some highlights from my most recent adventures:

I'm currently working on masks for Mardi Gras 2023. Progress is steady, though updates might be slow.

After years of designing, learning, and redesigning, we've finally revealed the next generation of e-bikes from VanMoof.

I recently finished Coming to our Senses, a series of five small paintings exploring how we grow closer to the digital realm while increasingly distant from the real world.

I spoke at Shift Mobility about how Design is Shaping the Future of Mobility and on the importance of creating a diverse and inclusive team in Elle is Driving a New Perspective.

The Practical Guide to Experience Design is just waiting for you to order a copy, either from Amazon or from somewhere else.

You may have missed the one-night only show of Future Perfect at Scrapyard, but you can still see the pictures.

Coming to Our Senses

a woman sits in the window and smells her wrist
a woman stands in the window and listens to birdsongs playing from her iPhone
a woman stands in the window, drinking lemon flavor from a can
a woman surrounded by photos of friends and family presses her hand against the window because she is alone

Women wait in their windows, looking out on nothing. Each tries desperately to recreate a specific sensation, something that once was, but now that has vanished in all but a synthesized form.

2022
Acrylic on Panel

Pages from The Practical Guide to Experience Design

The Practical Guide to Experience Design

After five years of running a boutique UX consultancy, I gathered our many learnings into a practical guidebook of processes, complete with high-fidelity examples.

Future Perfect

Botticelli's Primavera with face recognition overlays
Breugel's The Tower of Babel floating on a gigantic pontoon
Raphael's Saint Catherine of Alexandria with a face blurred beyond recognition

In the past we had gods; now we have technology. Future Perfect combines renaissance stories and compositions with contemporary themes and technology.

2019
Acrylic on Canvas

Signature Masks for Krewe of Freret

On the first weekend of Mardi Gras, The Krewe of Freret rides handing out hand-decorated masks as their signature throw. I hand-painted 100 of these lovelies to throw from the king float.

Here are some other things to click on:

a clay vessel with a face whose eyebrow is raised
an illustration of a camera
a pink mask with popcorn painted on it
a woman holds a lotus flower
a woman looks at the camera
a sketch of a woman wearing a mask
a labyrinth in the shape of the letter A
a charcoal illustration of a woman