We worked with Roader to create a digital experience for their camera that records forwards and backwards in time.


Roader is a connected wearable camera that is always buffering but only records with the press of a button. When pressed, the device captures the past 10 seconds along with the future 10 seconds as a clip. We worked with Roader to create a delightful experience around the editing and sharing of these clips.

Artificial Team: Shannon E. Thomas, Hans Gerwitz, Manjari Sahu, Kamila PiÄ…tkowska

Gestural Design

We created a design that put users' content first.

As a newcomer to the market, Roader needed a recognizable visual identity. We explored various visual directions in type, form, and color, to establish a digital design language that made a statement while highlighting unique aspects of the product.

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Gallery Transition

We brought simplicity to life with animation.

We generated multiple directions and then narrowed down to a single interaction model and visual language where content was king. With an interface focused on simplicity, we sought to bring out joyful experiences for the user using playful transitions throughout the app.

Component Library and Guidelines

We worked in sync with developers to ensure a great experience for users.

With the benefit of working side-by-side with our development team, we saved time by creating a component library that also worked as lightweight design guidelines. We designated colors, fonts, shapes, and buttons as well as method for clip visualization to keep the app consistent and beautiful.