A photo of Shannon E. Thomas

Hello! I'm Shannon, and I contain make multitudes.

I'm a creative leader obsessed with user-centered design and product strategy – so obsessed that I wrote an entire book about it. I am currently Design Director for Services at Philips and was previously Head of Design at VanMoof. When I’m not working, I’m either getting my hands dirty with paint and clay at Atelier Awful or I’m working on designing and developing my indie game, Found.

Here are some of the cool things I’ve made:

  • I joined Philips as Design Director for Services, working across multiple businesses to drive creation and adoption of shared service solutions.

  • I taught myself Godot and Blender and started work on my epic indie game Found.

  • Every year I make a ton of masks to throw at Mardi Gras. I’m currently working on a colorful batch for 2025.

  • I launched some pretty sweet products with the amazing team at VanMoof. Here’s the story behind the S5 & A5.

  • I finished the series Coming to our Senses – five small paintings exploring how we grow closer to the digital realm while increasingly distant from the real world.

  • I spoke at Shift Mobility about how Design is Shaping the Future of Mobility and on the importance of creating a diverse and inclusive team in Elle is Driving a New Perspective.

  • I wrote and published my book, The Practical Guide to Experience Design, the textbook that teaches the things that other design textbooks don't.

  • I ran my own boutique UX agency for 5 years (and consulted solo for 2) before deciding to go in-house with a client.

Found

a video game character in a soft-poly world
a game map made of hexagons
a digital pencil sketch of a video game character
a video game character in a dark cave with a statue of a figure behind them

A slow-paced adventure game set in a soft-poly world where the player seeks to discover who they are, to find the only one who matters, and to repair a world torn apart.

2024-2025
Godot and Blender

Coming to Our Senses

a woman sits in the window and smells her wrist
a woman stands in the window and listens to birdsongs playing from her iPhone
a woman stands in the window, drinking lemon flavor from a can
a woman surrounded by photos of friends and family presses her hand against the window because she is alone

Women wait in their windows, looking out on nothing. Each tries desperately to recreate a specific sensation, something that once was, but now that has vanished in all but a synthesized form.

2022
Acrylic on Panel

Pages from The Practical Guide to Experience Design

The Practical Guide to Experience Design

After five years of running a boutique UX consultancy, I gathered our many learnings into a practical guidebook of processes, complete with high-fidelity examples.

Future Perfect

Botticelli's Primavera with face recognition overlays
Breugel's The Tower of Babel floating on a gigantic pontoon
Raphael's Saint Catherine of Alexandria with a face blurred beyond recognition

In the past we had gods; now we have technology. Future Perfect combines renaissance stories and compositions with contemporary themes and technology.

2019
Acrylic on Canvas

a rendering of a well-designed city bike

I'm obsessed with connected products, especially bikes.

I spent the past three years establishing a team, a practice, and an experience strategy within e-bike startup VanMoof.

Here are some other things to click on:

a clay vessel with a face whose eyebrow is raised
an illustration of a camera
a pink mask with popcorn painted on it
a woman holds a lotus flower
a woman looks at the camera
a sketch of a woman wearing a mask
a labyrinth in the shape of the letter A
a charcoal illustration of a woman